THE ITALY THAT ENCHANTS US
Italian spirit is a winning card not only in football, and our German friends know something about that. A note of color that always shines.
June 17 marks the fiftieth anniversary of what is defined as “the match of the century”: the 1970 Mexico World Cup semi-final between Italy and Germany. The match that Gianni Brera, the historic writer for Gazzetta dello Sport, defined as follows: “From a competitive, and therefore also sentimental point of view, a true delicacy”.
From that moment on, it became a symbol of the stubbornness and tenacity of Italians, which is necessary in a critical moment like the one we are experiencing to start again with new momentum and ever greater impetus.
The Di Donato group, a historic company that makes Made in Italy one of its cornerstones, has always stood by its commercial partners even during the darkest days of the lockdown, suggesting ideas and reflections to try to overcome the moment of difficulty. We demonstrated our closeness, despite being physically distant, by meeting the needs of our network and paying even more attention to making ethical choices consistent with the family-oriented nature that has always characterized the Italian manufacturing fabric.
We have consistently applied these principles that have distinguished our way of doing business for 50 years, and with the same cohesion, our partners have followed our guidelines with responsibility and respect for everyone’s work.
Now that the country faces the moment of restart, also thanks to measures such as the 2020 Facade Bonus and the 110% Ecobonus, we are ready to offer the best solutions available on the market to access these benefits with 100% Made in Italy products. We focus on color because IVC® is The Color Company and because we are convinced that it is the best way to bring out the creativity that has always distinguished Italy in the world.
That same flair, which combined with the grit and tenacity of our footballers, has made us famous for fifty years on the most important football pitches in the world.
We believe that the world of Color will know how to react, and we, together with all of you, our commercial partners, will be the protagonists of a dazzling second half like that of the Azteca Stadium in Mexico City on Wednesday, June 17, 1970, which today as then will involve the entire country.
