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In the heart of Abruzzo, just steps away from the historic production plant where for over 40 years research and development have been combined with the solidity typical of a family company, the company has decided to open the first company-owned Work In Colors store in Italy. A color store, a concrete representation of what began as a commercial project and has already found partners in Italy and around the world ready to embrace this vision of the Di Donato group. The concept behind Work In Colors stores is simple and innovative: combining the professionalism and quality of paint products with the emotion of the color concept, to create stores where the product offering is dynamic and in step with market trends. Following these guidelines, in the Montesilvano space, as in the other W.I.C. stores—key points in the group's commercial development—it will be possible to find the entire product range, organized across the IVC, AS, and HEX brands. Visual merchandising tools, essential in the purchasing process, also find their place in this dedicated space, where professionals and private individuals are involved in a true experience centered around the use of the color concept.